Tools

Use this tool to identify achievable goals in three social media target areas: sales, marketing, and customer service. Based on your answers to a series of questions about your organisation, the tool will evaluate the potential benefits your organisation can expect from a social media implementation programme.

This tool will provide you with a really simple method for mapping out your social media marketing objectives into tables, with sections for describing your organisations’ programmes and initiatives, key performance indicators, and timeframes.

Use this to define, track and report on your key social media marketing metrics and KPIs. Once you have recorded your organisations' metrics, charts will be automatically generated for you to view in the dashboard tab.

Use this benchmark to assess the maturity of your social media.

Use this tool to set and track your organisation's social media marketing budget. After recording the various figures in the budget tab, a spending summary, actual vs budget spend and budget category breakdown graph will be automatically created for you.

Use this tool to monitor & compare key metrics of your competitors’ social media activities. There are separate tabs available for each social media channel such as Facebook, Twitter and Blog posts.

This tool will help you choose which social media channels to pursue. You can customise weightings to match your organisation’s current priorities, and rate each of the social media channels out of 10 to arrive at an overall channel score.

This is a great tool to help you to brainstorm key messages for your target audiences. Add your messages, rank each one out of 10 for its effectiveness, credibility and resonance, then simply click the button to visualise exactly which of your messages are the most, and least effective.

Use this tool to analyse your leads and determine their value to you. Prioritise each of the criteria in the ‘Weighting’ tab to total 100%, and then use the drop-down lists in the ‘Lead Scoring’ tab to score each of the individual categories out of 10. This will help your organisation to prioritise leads.

This tool will provide you with a really simple method for mapping out your lead generation objectives into tables, with sections for generating qualified leads, measuring lead gen performance and improving data quality.

Use this tool to visualise the effectiveness of your marketing funnel on a campaign-by-campaign basis. This is a great way to establish how many people you need to be reaching out to, in order to achieve your target revenue growth.

Use this tool to analyse product/service offering and create a matrix of features, advantages, and benefits that can be used to facilitate selling.

Use this tool to set and track your organisation's marketing budget. After recording the various figures in the Content Marketing Budget tab, a spending summary, actual vs budget spend and budget category breakdown graph will be automatically created for you.

Use this template to create a visual representation of the content that you will be sending to each buyer persona at each stage of the buying process: discovery, consideration and decision.

Use this template to keep track of your own organisation’s marketing efforts. Information about content can be split into 18 different columns such as type, title, priority level, content status and budget. The ‘report’ tab will give you an outline of the types of content being created for each of your personas, which will make it easier to identify any missing content.

Use this tool to record and keep track of your competitors’ content, and organise it into sections such as content type, topic and reviews. The ‘reports’ tab will then display all of this information in a simple graph, which will help you to plan your own content accordingly.

Use this tool to calculate Cost per Impression across a variety of communication channels

The customer buying process is broken up into five main stages: Need, Discovery, Consideration, Decision and Review. This tool will allow you to analyse buyer personas in a bit more detail by documenting this process for each of your organisation’s top customers.

Use this tool to concisely outline your branding strategy in terms of objectives, programmes, metrics, and timeframes.